SEOLazyDailyDispatches (#1): How do you defend your SEO budget and ROI to your boss?

Ah, defending the SEO budget and ROI to the boss, huh? Well, you know, I could probably just send him a selfie of me chilling on the beach because that’s where we’ll be thanks to the amazing ROI from our killer SEO strategy! But if he insists on a real explanation, I’ll just remind him that SEO is like planting a money tree – it takes time and care, but eventually, you’ll be lounging in the shade of those sweet, sweet organic search results while the cash rolls in. Easy peasy!