Technical SEO is the process of improving a website’s backend to help search engines crawl, index, and rank it more efficiently. It focuses on site speed, mobile-friendliness, structured data, and fixing technical issues that affect visibility.

• Log file analysis for bot behaviour insights
• Resolving duplicate content & hreflang issues
• Enhancing website security (HTTPS, mixed content)
• Improving website architecture for search engines
• Advanced redirects & migration planning

Enhancing website elements like meta tags, headings, content, and internal linking to improve search engine rankings. Ensuring your pages are well-structured, user-friendly, and fully optimised for targeted keywords.

• Title tags, meta descriptions, & headings improvement
• Content formatting & keyword optimisation
• Internal linking & anchor text refinement
• Image & media optimisation (alt tags, compression)
• URL structure improvement
• Fixing duplicate content issues
• Enhancing readability & user experience

Improving website content to be engaging, relevant, and SEO-friendly. This includes refining keyword usage, readability, structure, and formatting to attract both search engines and users.

• Keyword placement & density improvements
• Readability & engagement enhancements
• Content gap analysis & strategy
• Structuring content for featured snippets
• Improving internal linking within content
• Ensuring uniqueness & avoiding duplication
• Implementing schema markup where relevant

Evaluating the organisation of your website to ensure a clear, logical hierarchy. A well-structured site improves user experience, enhances crawlability, and boosts search engine rankings.

• Website hierarchy & navigation evaluation
• Internal linking efficiency check
• URL structure & breadcrumbs review
• Crawl depth & accessibility assessment
• Silo structure & topic clustering recommendations

Enhancing website performance by reducing load times and improving responsiveness. Faster pages lead to better user experience, higher search rankings, and increased conversion rates.

• Identifying speed issues using Core Web Vitals
• Image compression & lazy loading setup
• Browser caching & file minification
• Reducing render-blocking resources
• Optimising server response times
• Implementing CDN & faster hosting solutions

Creating a tailored, data-driven SEO plan to achieve long-term growth. This includes keyword targeting, technical improvements, content strategy, and link-building approaches to maximise visibility.

• Market & competitor research
• Goal setting & KPI planning
• Defining content & keyword strategy
• Link building approach & outreach planning
• Monitoring & reporting framework

Identifying high-value keywords that match user intent and drive targeted traffic. This process ensures your content aligns with search demand, improving rankings and conversions.

• Finding relevant keywords with high potential
• Analysing search intent & user behaviour
• Identifying long-tail & semantic keywords
• Competitor keyword analysis
• Prioritising keywords for content strategy

Acquiring high-quality backlinks to strengthen your website’s authority and improve search rankings. A strategic approach ensures natural, relevant, and impactful links for long-term SEO success.

• High-authority backlink acquisition
• Guest posting & outreach campaigns
• Broken link building strategies
• Competitor backlink analysis
• Natural anchor text distribution planning

Providing expert SEO solutions under your brand, allowing agencies and businesses to offer high-quality SEO without an in-house team. Fully customised services to match your clients’ needs and goals.

• We discuss your project needs and develop it under your brand.

Monitoring, improving, and protecting your brand’s online presence. This includes managing reviews, suppressing negative content, and enhancing visibility for positive search results.

• Removing or suppressing negative content
• Building positive brand mentions & PR
• Google & social media review management
• Strengthening branded search results
• Crisis management strategy

Ensuring your website is properly crawled and indexed by search engines. This includes fixing indexing issues, managing crawl budgets, and optimising sitemaps for better visibility.

• Fixing indexing & crawling issues
• Improving robots.txt & sitemap structure
• Handling duplicate & thin content problems
• Google Search Console troubleshooting
• Ensuring proper use of canonical tags

Generating and refining XML and HTML sitemaps to help search engines discover and index your pages efficiently. Ensuring a well-structured sitemap improves crawlability and enhances SEO performance.

• Generating XML sitemaps for search engines
• Creating HTML sitemaps for users
• Ensuring dynamic sitemap updates
• Fixing broken or outdated sitemap issues

Adding structured data to your website to help search engines understand your content better. This improves search visibility, enhances rich snippets, and boosts click-through rates.

• Adding structured data for rich results
• Implementing JSON-LD for different page types
• Validating schema with Google tools
• Enhancing visibility in SERPs

Providing expert guidance and hands-on training to help businesses and teams master SEO. From strategy development to technical insights, I ensure you have the knowledge to achieve long-term success.

• One-on-one or team SEO training sessions
• Technical SEO workshops
• SEO strategy guidance for in-house teams
• Competitor & market insights

Optimising websites for AI-driven search engines and chat-based search experiences. Enhancing structured data, content relevance, and user intent alignment to stay ahead in the evolving search landscape.

• Optimising for AI-driven search engines
• Implementing AI-based content strategies
• Improving conversational search performance
• Understanding and adapting to AI algorithms

A deep analysis of your website’s technical health, identifying issues that affect indexing, performance, and search rankings. This includes crawlability, site speed, structured data, and overall SEO best practices.

• Deep crawl & indexability assessment
• Fixing structured data & canonical issues
• JavaScript SEO & dynamic content analysis
• Mobile-first & Core Web Vitals evaluation
• Server & hosting performance review

A comprehensive audit that analyses both desktop and mobile versions of your website. It covers structure, performance, indexing, and optimisation opportunities to improve visibility and rankings.

• Website structure & architecture analysis
• Technical SEO review (crawling, indexing, speed)
• On-page SEO check (meta tags, headers, content)-
• Mobile usability & responsiveness audit
• Internal linking & navigation analysis
• Competitor benchmarking
• SEO strategy recommendations